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Interested users will be able to set up dating profiles that are separate from their main Facebook profiles, including only the person's first name — a feature similar to Tinder.
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Of course, Tinder itself uses Facebook data to act as a digital matchmaker, as do many other dating apps.
News of the social network's dating venture sent shares of online dating site Match Group, which also owns Tinder adn OKCupid, tumbling 22 percent Tuesday afternoon. (This is true of recent marriages, according to a 2013 study.) The company has been under fire recently for possibly not considering users' privacy and security in its features.